Spotlight | Runner's World | Weight Loss Myths Exposed!
Incredible Weight Loss Myths Exposed! Feature layout and concept for Runner's World, featuring the mythical and lovable Bigfoot.
We ran more service stories in Runner’s World than I could count, so I worked really hard to make each one unique. If pressed, I would say the most creative execution was for a story called “Incredible Weight Loss Myths Exposed,” which called into question long-accepted diet strategies like “Mini-meals are better than three hearty ones.” A straight-forward service story really, except for the “myth” part– which was the bit I ran with. My concept was to use a mythical creature (in this case, Bigfoot) all decked out in gear to act out the list of myths. I got straight on the phone with photographer Gregg Segal and we brainstormed a ton of ideas that resulted in a really fun and ambitious feature with a fresh and surprising twist.
Design Director: Kory Kennedy
Photographer: Gregg Segal
Deputy Art Director: Marc Kauffman
Photo Editor: Andrea Maurio