The brief required the creation of full motion video (10 secs. in length) and static print advertisements (339" x 85.5") for a local golf course. The ads would talk to people arriving to the airport and get them to visit the golf course and play. The ads would run together in the baggage claim area of the airport.
I quickly knocked out two versions, the first ("Tee Time, Me Time") is targeted to the busy, stressed out business traveller, while the second ("Get Out & Golf") is directed towards any golfer, whether just in town overnight or one who lives in the area.
Clear Channel Airports has defined the airport advertising industry by engaging consumers through experiential exhibits, digital displays, mobile retargeting and a multitude of printed media options in over 260 airports.
Art Director and Designer: Kory Kennedy